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EXPONENTA articles on Google Ads and digital marketing.
How AI Hallucinates: What It Can Make Up About Your Business
AI can confidently invent your prices, hours or terms. Two kinds of errors, real cases and what to check yourself in 15 minutes.
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5 Small Things That Make Meta Reject Your Ad
A borrowed image, a drawn button, addressing the person, a dead website: what Meta's rule says and what to check yourself before launch.
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Report Glossary: 8 Words You Need to Read an Ads Report
Spend, impressions, clicks, conversions, ROAS, Maps actions: what each number in a weekly ad report means and what trap it hides.
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From October 12, Google Adds Your Discounts to Your Ads by Itself
Google Ads will pull discounts from your website into your ads. Who it affects, how to turn it off and what to check on your site in 10 minutes.
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Which Competitors Rank Above You: What Auction Insights Shows
Google Ads has an Auction insights report: who shows up next to you and how often above you. Where to find it and what to check yourself.
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5 October News Items That Will Affect Your Business: Google, Meta and AI
Facebook links behind a subscription, free Gemini limited to the simplest model, a Google course, fake job offers and Meta forms: what to check.
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Should You Turn On a Brand Campaign in Google Ads: 4 Reasons and the Pitfalls
Why pay for searches that include your company name: competitors, cheap clicks, an awareness gauge, and where a brand campaign distorts reports.
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Advertising in the EU? Cookie Banner and Consent Mode: What Owners Should Check
Since March 2024 Google asks for consent from visitors in the EU. What consent mode is, what you lose without it and how to check it in 5 minutes.
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Calls After 6 PM Are Answered by Artificial Intelligence: What a Business Owner Can Take From It
How a voice AI agent catches calls after closing time, why you shouldn't trust a seller's numbers blindly and what an owner can check alone.
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AI Writes Your Website Text? What Google Says to Check by Hand
On 1 October Google updated its guidance on AI-written content. What to check before publishing, where mistakes hide and what not to do.
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The Stars Next to Your Online Store's Google Ads May Disappear
When Google shows an online store's rating next to its ads, why it can disappear, and where to check your own store.
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How Long to Wait for Ad Results: What Happens Week by Week
What happens to your Google Ads week by week, what sets the pace, and when it is time to raise the alarm instead of waiting.
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From January 31, Google Won't Show Products With Small Photos: What to Check
From January 31, 2027, a product image in Google Merchant Center must be at least 500×500 pixels. What it means for your store and what to check.
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Your Google Maps Listing: 6 Things to Check in 5 Minutes
Six things in your Google Maps business listing worth checking yourself: name, category, hours, contact details, photos and reviews.
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How much money to keep in your Google Ads account so ads don't stop
Why you shouldn't let your Google Ads balance hit zero, how big a reserve to keep and how many days ahead to top up so ads don't stop.
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Sales dropped: 7 places to look before you blame your ads
Sales dropped? Seven checks before you talk to your contractor: account balance, form, phone, disapproved ads, season, prices, recent changes.
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We Doubled the Budget but Got Only 20 % More Customers: Why and What to Do
Why a doubled ad budget doesn't bring twice the customers, and how to raise the budget gradually while watching the cost per enquiry.
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What Should Be Connected to Your Website: A Checklist for Owners
Six things that should be connected to your website if you advertise: what they are, what you risk without them and what to ask your contractor.
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What Google Ads Turns On by Itself: 5 Settings and What to Ask Your Contractor
Five settings Google Ads turns on without your say-so, how they can affect your budget, and which questions to ask whoever runs your ads.
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Black Friday Is November 27. What to Do in October
Black Friday is November 27. What to do with your ads in October, during and after the sale: a calendar and common mistakes for a store or services.
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Why Google Ads Spends More Than Your Daily Budget
A $100 daily budget and $200 charged? Five reasons Google Ads spends more than your daily budget, and how to check your own numbers.
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Three Checks to See Whether Google Ads Is Wasting Your Money
Three Google Ads checks for business owners: are leads counted correctly, is the account protected with negative keywords, and is the budget enough?
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Free Email for a Domain Hosted on ukraine.com.ua, and Setting It Up in Outlook
Free email for a domain wasn't really a problem until recently, since everyone just used Yandex. But after Yandex was blocked in Ukraine, the remaining option was Google, where email for a domain costs $5 per mailbox. Now do the math: say your company has 20 people, and each
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How to Write Ad Copy for Google Ads (formerly AdWords) Search Campaigns
There's no shortage of advice online on how to write search ad copy correctly, and I decided not to skip this topic, since your campaign's success depends as much on ad copy as it does on keyword work.
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