Online shoe store: a tough niche, stable ROI
542%ROI
+190%profit
UAH 1,000–1,500budget/day
Google Ads · Shopping · SearchRead
Google Ads
Performance Max
One campaign across all of Google's surfaces: Search, Shopping, YouTube, Maps, Gmail, and the Display Network. Results here depend on the feed, audience signals, and accurate conversions — that's exactly what we work on.
What we do
What's included
01Performance MAX and Google Shopping
- Preparing the feed for ads.
- Creating, configuring, and segmenting campaigns.
- Adding negative keywords to shopping campaigns.
- Creating assets and audience segments for Performance MAX.
- Analyzing product impression/conversion performance with further segmentation.
- Working with remarketing, interested-shopper, and interest audiences.
Our approach
Beyond standard setup
- We generate images and video for campaigns when there isn’t enough of your own creative. A specialist selects and reviews every variant — AI only speeds up the work.
- We build asset groups around product or service categories, each with its own audience signals.
- We cut junk placements and irrelevant queries so budget doesn’t spread across random impressions.
- For stores — we segment products by performance: bestsellers, products with no impressions, and unprofitable ones get separate campaigns or groups.
Who it is for
When you need this
- An online store with a feed in Merchant Center
- You need to scale sales beyond search advertising
- Performance Max is already running, but it is unclear where the budget goes
- You have revenue-based conversions — or are ready to set them up
Cases
Cases in this area
Auto parts: ROI up, costs down
+172%ROI
+32%profit
−39%costs
Google Ads · Shopping · PMaxRead
Google Ads
Other directions
Free
Start with an audit
Three entry points. Pick the one where it hurts the most: request today — result tomorrow, in Telegram. And the Budget Planner forecasts traffic and leads for your budget before you even start.
01
Google Ads account audit
A PDF report with priorities: where budget is leaking and what is holding your campaigns back from scaling.
Get it02
Website audit
Whether your site is ready to take paid traffic and turn it into leads.
Get it03
Competitor analysis
Who is advertising in your niche and how — and where the gaps are.
Get itContacts