Privacy Policy for the Exponenta.Marketing Website
1. General Provisions
1.1. This Privacy Policy (the “Policy”) sets out how personal data of users of the website https://exponenta.marketing (the “Website”) is collected, processed, stored, and protected. By using the Website, users (the “Users”) agree to the terms of this Policy. 1.2. The controller of personal data is the sole proprietor (FOP) Maksym Hnylytskyi (the “Controller”). Requests regarding personal data are accepted at office@exponenta.marketing.
2. Personal Data Processed
2.1. The personal data that may be collected and processed by the Website includes:
- First and last name;
- Contact phone number;
- Email address;
- IP address;
- Cookie usage data;
- Information about the User’s browser, operating system, and device characteristics;
- Other information the User voluntarily provides through forms on the Website.
3. Purpose of Processing Personal Data
3.1. Personal data is processed for the purpose of:
- Providing consultations, services, and feedback;
- Fulfilling the terms of contracts or agreements;
- Improving the Website’s functionality;
- Providing relevant marketing information, advertising, or offers;
- Ensuring the security of Website use.
4. Conditions for Processing Personal Data
4.1. Personal data is processed in accordance with the applicable legislation of Ukraine. 4.2. The Website undertakes to protect personal data from unauthorized access, loss, or damage. 4.3. Personal data may be disclosed to third parties only in the following cases:
- With the User’s written consent;
- At the request of legislation or government authorities;
- To fulfill contractual obligations with the Website’s partners.
5. Cookies and Other Technologies
5.1. Cookies are small files that a website stores in your browser. We use three categories:
- Necessary — always on; the site and contact forms do not work without them. The Website keeps your cookie choice in browser storage (localStorage):
exp_consent(your choice),exp_consent_ts(date of the choice),exp_consent_id(a random consent identifier). Duration — 12 months. - Analytics — Google Analytics 4 (Google Ireland Limited; Google LLC, USA):
_ga,_ga_<ID>distinguish visitors and sessions, duration — up to 2 years. They help us understand what works on the site. - Marketing — Meta Pixel (Meta Platforms Ireland Limited; Meta Platforms, Inc., USA):
_fbp,_fbc, duration — up to 90 days; Google:_gcl_au, duration — up to 90 days. They are used to measure advertising and show it to people who may find it useful.
5.2. For visitors from the European Economic Area, the United Kingdom and Switzerland, analytics and marketing cookies are not set until you consent in the banner. For visitors from other countries they are set by default, and you can refuse them in the same banner.
5.3. Consent is valid for 12 months, after which the banner appears again. You can change or withdraw it at any time via the “Cookie settings” link at the bottom of every page. Withdrawal does not affect the lawfulness of processing before it.
5.4. To be able to demonstrate your consent, we keep a record of it: a random consent identifier, the selected categories, the date, language, page and version of this Policy — without your IP address or other data that directly identifies you. The record is kept for 3 years.
5.5. Google and Meta may process data in the USA. Such transfers rely on the EU-U.S. Data Privacy Framework, in which both companies participate, and on standard contractual clauses.
5.6. You can also disable cookies in your browser settings, but this may affect how the Website works.
6. User Rights
6.1. The User has the right to:
- Receive information about the processing of their personal data;
- Request correction, updating, or deletion of their data;
- Withdraw consent to the processing of personal data;
- File a complaint with the Ukrainian Parliament Commissioner for Human Rights or, for EU residents, with the data protection supervisory authority of their country.
7. Data Protection
7.1. The Website applies organizational and technical measures to protect Users’ personal data from unauthorized access, loss, or theft.
8. Changes to the Policy
8.1. The Website reserves the right to change this Policy without prior notice to Users. The current version of the Policy is always available at https://exponenta.marketing/privacy-policy.
9. Contacts
9.1. If you have any questions or comments regarding the processing of personal data, Users may contact: office@exponenta.marketing. This Privacy Policy takes effect from the moment it is published on the Website. Version of 2 October 2026.