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Google Ads account audit
A PDF report with priorities: where budget is leaking and what is holding your campaigns back from scaling.
Get itWebsite audit
Whether your site is ready to take paid traffic and turn it into leads.
Get itCompetitor analysis
Who is advertising in your niche and how — and where the gaps are.
Get itHundreds of audits
We have run hundreds of Google Ads account audits — here are the most common problems
- 01
Conversions set up incorrectly
In one out of every three ad accounts, conversions are not set up for contact forms, phone clicks, and orders — and without that, optimizing ads is impossible.
- 02
Unstructured campaigns
Without structure, optimizing ads is nearly impossible — structure simplifies account management and makes results transparent.
- 03
No ongoing changes
Unfortunately, you can’t set up ads once and get results for life — the market is highly dynamic, so you need to track performance and make changes at least once a week.
- 04
Too few negative keywords, or none at all
This is the most common issue we see in accounts — just don’t be lazy: open the search terms report and check whether they match your goals.
- 05
No remarketing
Whatever you advertise, you always need remarketing: you have to work with your own audience — it’s your most valuable one, since you already spent money acquiring it.
- 06
No call tracking
Calls aren’t linked to ads: it’s unclear which campaign and which query brought in the caller. Where most sales happen by phone, ads get optimized blind.
- 07
No offline conversions
Google Ads sees the lead but doesn’t know whether it became a sale. Without feeding sales data from the CRM back into ads, the algorithm learns to bring in leads, not buyers.
- 08
Inquiries go untracked
Leads from forms, messengers, and calls aren’t logged anywhere: how many inquiries came in and how many converted is unknown. That makes it impossible to calculate customer cost or ad ROI.
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