Online stores
Feed and Merchant Center, Shopping and Performance Max, e-commerce in GA4. We optimize for revenue and ROI, not click volume.
Learn moreGoogle Ads
Google Ads that delivers results
We set up and manage Google Ads since 2015: search, Performance Max, Shopping, Merchant Center. We measure cost per lead and ROI, not clicks.
What we work with
From analytics to campaigns
01Google Tag Manager and Google Analytics 4
- Creating and setting up Google Analytics 4 and Google Tag Manager accounts.
- Making sure tags fire correctly.
- Defining micro- and macro-conversions and setting them up.
- Setting up e-commerce tracking via Google Tag Manager.
- Building remarketing audiences in Google Analytics 4, segmented by conversions and number of days.
- Linking all the necessary Google resources.
02Google Merchant Center
- Creating and setting up the account.
- Auditing the website for compliance with Google Merchant Center policies.
- Providing a spec for site fixes, and making the changes ourselves where possible.
- Setting up feed import, transformation, and segmentation.
- Adding available Google Merchant Center programs.
03Google Ads account
- Creating and setting up the Google Ads account.
- Auditing and configuring conversions and audiences.
- Adding the global Google site tag.
- Developing the account structure.
- Reviewing and implementing Google Ads recommendations.
- Monitoring KPIs.
04Search advertising
- Building the keyword set and segmenting it by campaign and ad group.
- Building negative keyword lists and ongoing negative keyword work.
- Creating and configuring static and dynamic search campaigns.
- Writing and testing ad copy and assets.
- Working with bidding strategies and bids directly.
- Adjusting bids by targeting type: devices, location, demographics, time, interests, and behavior.
05Performance MAX and Google Shopping
- Preparing the feed for ads.
- Creating, configuring, and segmenting campaigns.
- Adding negative keywords to shopping campaigns.
- Creating assets and audience segments for Performance MAX.
- Analyzing product impression/conversion performance with further segmentation.
- Working with remarketing, interested-shopper, and interest audiences.
06Display and Video advertising
- Defining the goal, strategy, and ad type for Display or Video advertising.
- Creating and configuring campaigns for new audiences and remarketing.
- Creating responsive display ads for Display, and In-Stream or Discovery ads for Video.
- A/B testing ads.
- Adding a placement exclusion list.
- Selecting ad placements: websites, YouTube channels, apps.
- Adding keywords for Display and Video Discovery ad placement.
- Setting up and testing audiences: by intent, interests, behavior.
- Working with bidding strategies.
Who it is for
Built for your business type
Service businesses
Search campaigns built for leads and calls, clean keyword targeting and negative keyword work, conversions for every form and phone click.
Learn moreLocal business
Ads on Maps, calls and directions, multiple locations in one account. For clinics, service shops, restaurants, salons.
Learn moreFree
Start with an audit
Three entry points. Pick the one where it hurts the most: request today — result tomorrow, in Telegram. And the Budget Planner forecasts traffic and leads for your budget before you even start.
01
Google Ads account audit
A PDF report with priorities: where budget is leaking and what is holding your campaigns back from scaling.
Get it02
Website audit
Whether your site is ready to take paid traffic and turn it into leads.
Get it03
Competitor analysis
Who is advertising in your niche and how — and where the gaps are.
Get itCases
Numbers instead of promises
Four projects across different niches and budgets. New cases are published after the site launch.
Online shoe store: a tough niche, stable ROI
542%ROI
+190%profit
UAH 1,000–1,500budget/day
Google Ads · Shopping · SearchRead
Printing house: small budget, real results
315leads/month
UAH 31.2cost per lead
UAH 300budget/day
Google Ads · SearchRead
Auto parts: ROI up, costs down
+172%ROI
+32%profit
−39%costs
Google Ads · Shopping · PMaxRead
Medical clinic: more calls for less money
+125%calls
−64%cost per call
+60%traffic
Google Ads · Search · LocalRead
Contacts