Google Ads
Google Ads for Service Businesses
For services, results mean a lead or a call. We build search campaigns around specific services, track every form and phone click, and cut queries with no intent to reach out.
What we do
What's included
01Search advertising
- Building the keyword set and segmenting it by campaign and ad group.
- Building negative keyword lists and ongoing negative keyword work.
- Creating and configuring static and dynamic search campaigns.
- Writing and testing ad copy and assets.
- Working with bidding strategies and bids directly.
- Adjusting bids by targeting type: devices, location, demographics, time, interests, and behavior.
02Google Ads account
- Creating and setting up the Google Ads account.
- Auditing and configuring conversions and audiences.
- Adding the global Google site tag.
- Developing the account structure.
- Reviewing and implementing Google Ads recommendations.
- Monitoring KPIs.
03Google Tag Manager and Google Analytics 4
- Creating and setting up Google Analytics 4 and Google Tag Manager accounts.
- Making sure tags fire correctly.
- Defining micro- and macro-conversions and setting them up.
- Setting up e-commerce tracking via Google Tag Manager.
- Building remarketing audiences in Google Analytics 4, segmented by conversions and number of days.
- Linking all the necessary Google resources.
Niches
Services we advertise
- Car dealerships and official dealers
- Auto repair shops and service stations
- Insurance
- Translation bureaus and apostille services
- Legal services
- Medical and veterinary clinics
- Education and courses
- Real estate and construction
- Waste removal and cleaning
- Manufacturing and B2B
- Print shops and printing houses
- Hotels and resorts
- Entertainment and leisure
Who it is for
When you need this
- You sell services — from repairs and training to healthcare and B2B
- You are getting leads, but they are expensive or off-target
- It is unclear which campaigns bring in customers
- You need a lead forecast for your budget before you even launch
Cases
Cases in this area
Medical clinic: more calls for less money
Google Ads
Other directions
Free
Start with an audit
Three entry points. Pick the one where it hurts the most: request today — result tomorrow, in Telegram. And the Budget Planner forecasts traffic and leads for your budget before you even start.
Google Ads account audit
A PDF report with priorities: where budget is leaking and what is holding your campaigns back from scaling.
Get itWebsite audit
Whether your site is ready to take paid traffic and turn it into leads.
Get itCompetitor analysis
Who is advertising in your niche and how — and where the gaps are.
Get itContacts