Online shoe store: a tough niche, stable ROI
542%ROI
+190%profit
UAH 1,000–1,500budget/day
Google Ads · Shopping · SearchRead
Google Ads
Google Ads for Online Stores
Feed and Merchant Center, Shopping and Performance Max, e-commerce tracking in GA4 — one connected system that we manage start to finish. We optimize for ad revenue and ROI, not click volume.
What we do
What's included
01Google Merchant Center
- Creating and setting up the account.
- Auditing the website for compliance with Google Merchant Center policies.
- Providing a spec for site fixes, and making the changes ourselves where possible.
- Setting up feed import, transformation, and segmentation.
- Adding available Google Merchant Center programs.
02Performance MAX and Google Shopping
- Preparing the feed for ads.
- Creating, configuring, and segmenting campaigns.
- Adding negative keywords to shopping campaigns.
- Creating assets and audience segments for Performance MAX.
- Analyzing product impression/conversion performance with further segmentation.
- Working with remarketing, interested-shopper, and interest audiences.
03Google Tag Manager and Google Analytics 4
- Creating and setting up Google Analytics 4 and Google Tag Manager accounts.
- Making sure tags fire correctly.
- Defining micro- and macro-conversions and setting them up.
- Setting up e-commerce tracking via Google Tag Manager.
- Building remarketing audiences in Google Analytics 4, segmented by conversions and number of days.
- Linking all the necessary Google resources.
Niches
Stores we work with
- Clothing and footwear
- Auto parts, tires, and wheels
- Home goods and decor
- Flowers and gifts
- Cosmetics and skincare
- Electronics and accessories
- Building materials and tools
- Sports and outdoor gear
- Kids' products
- Pet supplies
- Furniture
- Embroidered shirts and handmade goods
- Wholesale and B2B catalogs
- Stores on Prom, Horoshop, OpenCart, Shopify
Who it is for
When you need this
- You need profitable sales, not just traffic
- You want to see ad revenue broken down by campaign and product
- Your catalog is large, but only a handful of products get impressions
- You are launching from scratch, or want to make sense of an existing account
Cases
Cases in this area
Auto parts: ROI up, costs down
+172%ROI
+32%profit
−39%costs
Google Ads · Shopping · PMaxRead
Google Ads
Other directions
Free
Start with an audit
Three entry points. Pick the one where it hurts the most: request today — result tomorrow, in Telegram. And the Budget Planner forecasts traffic and leads for your budget before you even start.
01
Google Ads account audit
A PDF report with priorities: where budget is leaking and what is holding your campaigns back from scaling.
Get it02
Website audit
Whether your site is ready to take paid traffic and turn it into leads.
Get it03
Competitor analysis
Who is advertising in your niche and how — and where the gaps are.
Get itContacts