Online shoe store: a tough niche, stable ROI
542%ROI
+190%profit
UAH 1,000–1,500budget/day
Google Ads · Shopping · SearchRead
Google Ads
Google Merchant Center and Feed
Without a correct feed and Merchant Center account, neither Shopping nor Performance Max work for a store. We set up the account, prepare the feed, check the site against Google’s policies, and work on unblocking suspended accounts.
What we do
What's included
01Google Merchant Center
- Creating and setting up the account.
- Auditing the website for compliance with Google Merchant Center policies.
- Providing a spec for site fixes, and making the changes ourselves where possible.
- Setting up feed import, transformation, and segmentation.
- Adding available Google Merchant Center programs.
Our approach
Beyond standard setup
- We work on unblocking suspended accounts and disapproved products: we find the cause, prepare fixes on the site and in the feed, and file the appeal. The final decision belongs to Google, so we cannot guarantee unblocking.
- We automatically segment products by performance — for Shopping and Performance Max.
- We analyze the feed and rewrite product titles: brand, model, size, color, and other attributes people search for.
Who it is for
When you need this
- Your Merchant Center account is suspended or products are disapproved
- The feed uploads with errors or missing required attributes
- You are launching product ads for the first time
- Your site needs to be brought up to Google's requirements
Cases
Cases in this area
Auto parts: ROI up, costs down
+172%ROI
+32%profit
−39%costs
Google Ads · Shopping · PMaxRead
Google Ads
Other directions
Free
Start with an audit
Three entry points. Pick the one where it hurts the most: request today — result tomorrow, in Telegram. And the Budget Planner forecasts traffic and leads for your budget before you even start.
01
Google Ads account audit
A PDF report with priorities: where budget is leaking and what is holding your campaigns back from scaling.
Get it02
Website audit
Whether your site is ready to take paid traffic and turn it into leads.
Get it03
Competitor analysis
Who is advertising in your niche and how — and where the gaps are.
Get itContacts