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Meta Ads

Facebook and Instagram Advertising

We run Meta Ads alongside Google Ads and analytics: one picture of results, not two separate reports.

Meta Ads

What we do

  • Setting up the ad account, Business Manager, and pixel.
  • Passing site events through Google Tag Manager — the same conversions used in GA4.
  • Conversion campaigns for leads and sales.
  • Product catalog and dynamic retargeting for online stores.
  • Retargeting for site visitors and social media audiences.
  • On-brand creatives and copy, with variant testing.
  • Weekly and monthly reports alongside Google Ads.

Work stages

How we run Meta Ads

01

Discovery

  • Audit.
  • Brief.
  • Niche analysis.
  • Defining ad types and KPIs.
  • Developing the offer.
  • Forecasting.
  • Recommendations for improving the site.
02

Setup

  • Setting up analytics.
  • Developing the ad account structure.
  • Selecting target audiences.
  • Developing unique text and visual ads.
  • Setting up campaigns: bidding strategy, targeting, budget.
  • Developing remarketing scenarios.
03

Growth

  • Monitoring performance metrics.
  • Testing placements.
  • Testing text and visual ads.
  • Testing bidding strategies.
  • Adjusting by demographics, devices, and location.

How we work

Four steps to launch

01

Audit and brief

We look at the account, the site, and competitors. We tell you honestly whether launching makes sense.

02

Forecast and recommendations

The Planner calculates traffic and leads for your budget, and we tell you what to fix on the site before launch.

03

Contract and payment

Transparent terms, an invoice, and a signed act. No hidden fees taken from your budget.

04

Setup and management

We launch, the system checks in daily, and a specialist makes changes weekly.

Communication without "email your manager"

  • A Telegram chat with your project manager and ad specialist
  • A bot with stats right in your chat — for any period
  • An online Data Studio dashboard with site and ad metrics
  • Weekly and monthly reports with explanations and forecasts

Contacts

Let's talk?

Telegram — @exponenta_office_bot Phone — +38 099 314 89 83 Email — office@exponenta.marketing Instagram — @exponenta.marketing TikTok — @exponenta.marketing Mon–Fri 10:00–19:00
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