Online shoe store: a tough niche, stable ROI
542%ROI
+190%profit
UAH 1,000–1,500budget/day
Google Ads · Shopping · SearchRead
Google Ads
Google Shopping Campaigns
Products with photos, prices, and your store name — right in Google search results. We set up the feed, segment products by performance, and cut queries that don’t sell.
What we do
What's included
01Performance MAX and Google Shopping
- Preparing the feed for ads.
- Creating, configuring, and segmenting campaigns.
- Adding negative keywords to shopping campaigns.
- Creating assets and audience segments for Performance MAX.
- Analyzing product impression/conversion performance with further segmentation.
- Working with remarketing, interested-shopper, and interest audiences.
Our approach
Beyond standard setup
- We automatically segment products by performance: bestsellers, products with no impressions, and unprofitable ones, each in its own group with its own bids.
- We analyze the feed: which products are not getting impressions, and why.
- We rewrite product titles in the feed — brand, model, size, color, and other attributes people search for. No changes to the site required.
Who it is for
When you need this
- You sell products through a website
- You want to control bids at the product group level
- Part of your catalog is not getting impressions
- You need a separate strategy for bestsellers versus the rest of the catalog
Cases
Cases in this area
Auto parts: ROI up, costs down
+172%ROI
+32%profit
−39%costs
Google Ads · Shopping · PMaxRead
Google Ads
Other directions
Free
Start with an audit
Three entry points. Pick the one where it hurts the most: request today — result tomorrow, in Telegram. And the Budget Planner forecasts traffic and leads for your budget before you even start.
01
Google Ads account audit
A PDF report with priorities: where budget is leaking and what is holding your campaigns back from scaling.
Get it02
Website audit
Whether your site is ready to take paid traffic and turn it into leads.
Get it03
Competitor analysis
Who is advertising in your niche and how — and where the gaps are.
Get itContacts