Initial Google Ads account setup
- Created a location in Google My Business.
- Set up Google Search Console.
- Connected call tracking to accurately evaluate results — a must for projects like this.
- Configured all the necessary goals, remarketing audiences, and traffic filters in Google Analytics.
- Set up a custom Google Data Studio report for clear communication with the client.
Setting up and optimizing search, display, and video campaigns on Google Ads for the medical clinic
First, we built out the search campaigns, with segmentation based on medical specialties. Next, we set up remarketing scenarios covering search, display, and video ads. Special attention went into writing and testing text and display ads. We don’t think it’s appropriate to lay out every detail of what was done on the project, since that touches on the client’s commercially sensitive information (even though we never name companies in our case studies), so in this case study we only share performance figures shown as percentages, along with screenshots from Google Analytics.
Screenshots
