One person put an item in the cart and took a phone call. Another bought from you a month ago and is due to order again, but you stay silent. In both cases the money was left on the table not because of weak advertising: one email or message at the right moment was missing.
Below is a review of SendPulse through the eyes of a business owner rather than a marketer: what you can automate there, what the free limits are and how to start in one evening. Everything is taken from the service’s pages that we opened and read on 10 November 2026. Prices and terms change, so check the numbers yourself before connecting.
Why remind a customer at all
There are two situations where a reminder brings money without new advertising.
Abandoned cart. Why people leave checkout and what to check on your own site is covered in the article on abandoned carts and why ads are not always to blame. One conclusion matters here: some shoppers did not change their mind, they simply got distracted. A short email with the item they already chose brings some of them back.
Repeat purchase. A business people return to again and again earns on the second, third and fifth receipt. How to count what one person brings in a year is shown in the article on payback of ads per new customer. A reminder here is a cheap way to bring a person to the next receipt without paying for another click.
You can remind by email or by a message in a messenger. Writing to everyone by hand is impossible, so you need a program that sends a message on its own when something happens: a person registered, bought or left a cart.
What SendPulse can do
On its home page the service calls itself an email marketing and chatbot platform for business. For our topic these parts matter:
- email mailings and transactional emails (automatic emails triggered by a customer action, for example about an order);
- chatbots: the service lists Instagram, Facebook, WhatsApp, Telegram, TikTok, Viber and LinkedIn, plus email and SMS bots;
- SMS and Viber mailings, web push notifications (pop-up messages in the browser);
- sales automation funnels, CRM, pop-up forms, a landing page builder.
The last group is not needed at once. The range is wide and a newcomer easily gets lost, so at the start you only need mailings, a contact collection form and one automatic story.
Automation: an email that goes out by itself
The service has an automation section called “Automation 360” for this. Its page describes the principle like this: you set a condition once, and the system launches a message when a certain date or a chosen event arrives. Example events there include adding a contact to an address book, creating or changing a deal in the CRM, registration and a purchase. One chain can combine email, SMS, web push and messenger messages.
Abandoned cart. That page has a separate section with this name on the Ukrainian version of the site. Its idea: send a reminder email about an item the customer added to the cart but never bought. For different kinds of business the same page offers ready-made chains of triggered emails, so you will not start from a blank sheet.
Repeat purchase. We did not find a separate template with this name on the page. There is only a direction: the text speaks of inviting people to repeat purchases, and the example for the “Purchase” section suggests asking for a review after an order or giving a discount on the next purchase. So this scenario you have to design yourself: which offer, in which channel and after how many days to send is your decision. The service gives only the tools.
Will it connect to your store
In the integrations catalogue on the service’s site we saw, among other things, Shopify, WooCommerce (for SendPulse CRM), the Poster point-of-sale system and connectors that link different services together: Zapier, Make, Pluga, Skyvia and ApiXDrive. Whether your store platform is there, check in the catalogue before registering or ask in the support chat. Relying on other people’s reviews is unwise: the list changes.
Free plans: the numbers
Mailings and bots have separate pricing pages, and therefore separate free limits.
Email mailings. According to the pricing page, you can write to a base of up to 500 users for free and send up to 15,000 emails per month (for comparison: that is up to 30 emails for each of 500 people). The free set includes more than 140 templates, a visual email builder, import of existing contacts, subscription forms, basic automation (up to 5 scenarios, up to 50 elements in each), open and click statistics and 30 days of chat support. The comparison table marks the free plan as having no A/B tests, no dynamic segmentation, no landing page builder and no accepting of payments in emails.
Chatbots. The free plan is called “Basic”. Terms according to the page: up to 500 subscribers and up to 10,000 messages per month for all bots together, three chatbots, chains with no limit on their number (up to 10 triggers per bot), limited API and 30 days of chat support.
Two caveats, because the pages are silent here:
- The chatbot pricing page does not say which messengers are available on the free plan. Its questions section speaks only of three bots. So before building everything on Instagram or Viber, ask support.
- Whether the abandoned cart template is in the free mailing set, the pages do not say. So we will not say either “yes” or “no” here.
Paid plans depend on the size of the base and the payment term, so we give no specific sums: check the current numbers on the same pages when you connect.
Where to start in one evening
- Choose one story, not ten. For a store it is an email about the cart; for a salon or a car workshop it is a reminder a sensible time after the visit for your service.
- Set up a subscription form or other ways to collect contacts and collect them with the person’s consent. Without a base there is nobody to remind.
- Register through this link and build the chain. One email is enough at the start.
- Send a test email to yourself and to your phone: check how it looks, where the button leads and whether the email lands in spam.
- After a week open the open and click statistics. If emails are not opened, change the subject line; if they are opened but not clicked, change the offer.
Summary
- A person who left a cart or bought a month ago already knows you, so reminding them is cheaper than finding someone new.
- SendPulse combines mailings, chatbots and automation, and the abandoned cart has its own section there.
- Free: mailings for up to 500 users and 15,000 emails per month, bots for up to 500 subscribers and 10,000 messages per month.
- There is no ready “repeat purchase” scenario on the page; you build it yourself.
- Which messengers are in the free bot plan, ask support.
Abandoned carts and repeat purchases work best together with advertising for stores: how we set it up is in the Shopping section.
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